Most companies view marketing as a competitive sport, and gear their ads, brochures, and websites to convince prospects that they're the best choice in a sea of competitors. Differentiation, innovation, and uniqueness are viewed as the key to marketing and advertising success. And rightfully so.
Yet in many cases, your true competitors are actually NOT other companies at all. Instead, the real ma...
Most companies view marketing as a competitive sport, and gear their ads, brochures, and websites to convince prospects that they're the best choice in a sea of competitors. Differentiation, innovation, and uniqueness are viewed as the key to marketing and advertising success. And rightfully so.
Yet in many cases, your true competitors are actually NOT other companies at all. Instead, the real ma...